About Us
Empowering Organizations for an AI-Driven Future
At RealDecoy, we guide organizations to thrive in the AI era by pairing innovative data engineering with strategies that strengthen internal teams and drive long-term success.
RealDecoy's services are focused on delivering real, measurable ROI for your business.
For over 22 years, we've helped the world's most recognizable brands achieve business objectives with the right application of technology and strategy, backed with long-term client support.
As a trusted advisor to B2C and B2B brands like American Greetings, American Express, Harvard Business Review, Honeywell, Coach, Samsung, and Office Depot, we have a track record of driving business growth.
Our Leadership
Geoff Waddington
Chairman & Chief Operating Officer
An Engineering graduate with high distinction from Ottawa's Carleton University, Geoff has built on his foundation of Computer Systems Engineering extensive technical knowledge and skills, with specialties including professional services, architecture, development methodologies (particularly DevOps), management, consulting, and technology strategy.
Under his strategic vision and guidance, RealDecoy has developed into a leader in the multi-channel e-commerce and mobile space, expanding from its Ottawa headquarters into the U.S. and the Caribbean.
Geoff is also Chief Operating Officer at a range of SaaS-based startups.
Named to the National Capital Region's 2012 Forty Under 40, Geoff has guided RealDecoy to multiple Ottawa Employees' Choice Awards, including wins in 2016 and 2017. Championing workplace diversity, Geoff worked to bring RealDecoy an Employer Excellence Award in 2018, along with fellow winners Assent Compliance, RBC Royal Bank, and Shopify.
Current corporate responsibility work includes initiatives involving health and education in both Canada and Jamaica, on which he continues to work directly.
Board of Advisors
Richard Isaac
Jameel Francis
Kirk-Anthony Hamilton
Kyle Maloney
Christopher Reckord
Make Giving Happen,
a RealDecoy company.
RealDecoy has a long history of community involvement, a natural extension of our fundamental company value of caring.
In 2003, RealDecoy created a service called "RealAuction" which allowed charitable organizations to run online auctions. By not charging fees on money raised and providing hosting and support at no cost, RealDecoy helped participating non-profit groups raise $1.2M in just 3 years. Throughout the following years, RealDecoy has worked with non-profit organizations in education, health, and arts & culture sectors to build and maintain healthy and effective fundraising strategies. Organizations like CHEO (Children's Hospital of Eastern Ontario), Carleton University, Dalhousie University, Colleges and Institutes Canada, and Yukon Arts Centre.
Using this experience, RealDecoy created Make Giving Happen to help organizations transform their digital giving by unifying crowdfunding initiatives and traditional giving programs. We help solve digital giving challenges through strategy development, digital marketing, analytics and web services.