Web Planning

How’s your user experience?

What makes a website good? The user experience it provides. And a good user experience depends on smart, thorough planning. Well-organized content and intuitive navigation are at the foundation of every successful website, regardless of the technology used or graphic design.

A professional team of information architects and interaction designers

We provide for exceptional user experience by creating sites with intuitive navigation, high usability and scalability, web-appropriate content, optimized for search engines (SEO) and accessible to all audiences.

Our capabilities

  • Site audits, including heuristic, expert and analytic evaluations
  • Requirements definition and investigation, including facilitated discocery sessions, visitor surveys, stakeholder interviews, card-sorting exercises and competitive analysis
  • Development of personas, user scenarios and use-cases
  • Information architecture, content inventories and audits and site restructuring
  • Development of appropriate taxonomies, navigation metaphors and site nomenclature
  • User interaction design including wireframes, paper and online prototyping, usability testing and more
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 “Simply put, you did what you promised, and delivered a project on budget that has garnered widespread praise from our customer base. ... Throughout this process, your firm's ability to adapt and deal with circumstances was commendable.  The fact that we finished the project 100% on budget speaks volumes for the goodwill brought into the equation by Real Decoy.”

Andrew Bogora
Communications and Public Relations Officer
St. Lawrence Seaway Management Corporation